Credit crunch hinders exhibiting throughout Europe
Frankfurt, November 10, 2009:
- Recovery phase for European exhibitions
longer than expected
- Investment in services, customer retention
and new products as ways out of the crisis
- Public exhibitions surprisingly positive
- EMECA approves energy efficiency study
The restrictive lending policy of the banks as well as the partial or total cut-back of export promotion measures by the countries and regions are making it difficult for small and medium enterprises throughout Europe to take part in exhibitions. This was the unanimous complaint voiced by the 18 leading European exhibition centres – the members of EMECA (European Major Exhibition Centres Association) – at the autumn conference in Frankfurt that ended today. “For small and medium enterprises in particular, exhibitions are the most important part of marketing and sales activities,” explains EMECA President René Kamm, CEO of Swiss market leader MCH Group. EMECA fears that the emerging recovery will not take place for many European companies if this practice continues.
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- Recovery phase for European exhibitionslonger than expected
- Investment in services, customer retention
and new products as ways out of the crisis
- Public exhibitions surprisingly positive
- EMECA approves energy efficiency study
The restrictive lending policy of the banks as well as the partial or total cut-back of export promotion measures by the countries and regions are making it difficult for small and medium enterprises throughout Europe to take part in exhibitions. This was the unanimous complaint voiced by the 18 leading European exhibition centres – the members of EMECA (European Major Exhibition Centres Association) – at the autumn conference in Frankfurt that ended today. “For small and medium enterprises in particular, exhibitions are the most important part of marketing and sales activities,” explains EMECA President René Kamm, CEO of Swiss market leader MCH Group. EMECA fears that the emerging recovery will not take place for many European companies if this practice continues.
read more
