EMECA Press Releases
Messe Stuttgart:
Up against the "big boys"
Messe Stuttgart recently became a member of EMECA. What do you expect from this?
Roland Bleinroth, Managing Director: The move to a new fairground, which has doubled the amount of space available to us, and our record performance in 2008 have catapulted Messe Stuttgart into another league, where we're up against the "big boys" in Europe. International associations like EMECA have an important role to play here. By networking with other European exhibition organisers, synergies can be developed and win-win situations created to strengthen the company's global competitive position.
Our customers also benefit from our membership inasmuch as the venues that belong to EMECA are committed to offering both exhibitors and visitors a consistently high standard. This applies not only in infrastructural terms but also to the provision of a first-rate information network.
What objectives do you hope to achieve together, and how do you see your role in this?
After a long period of research and more than a year's practical experience at our new site, we can claim to be specialists in assessing infrastructural conditions. The expertise that we have acquired is something we would be glad to share with other exhibition companies facing similar problems. EMECA regularly collates data from different exhibition companies, from which it deduces development trends in the respective sectors. We have gathered extensive market data on highly specialised technology themes that Messe Stuttgart has focused on for some years now, and this could contribute to relevant aggregate economic overviews by EMECA.
How do you rate the German and European exhibition market's medium-range potential?
There is a trend away from big, multi-industry fairs towards clearly defined and focused specialised trade fairs. Their advantages are manifest: with precisely targeted, hand-picked attendance, considerably lower costs for stand space and personnel deliver the best return on investment. Efficiency is what tips the balance when a company is considering participating in a trade fair.
How high is the proportion of guest events at your site?
Following our move the number of guest events has jumped dramatically. This is, of course, due partly to the novelty factor; but the new venue also allows us to canvas guest events specifically and to build up a second business plank here. Even if we are still concentrating on proprietary events, the contribution that guest events make to our overall performance should not be overlooked. In 2008, 47 proprietary events and 21 guest events were held on Landesmesse Stuttgart's site, a trend that I expect to continue.
What type and size of guest events is the venue suitable for, and what should potential clients know?
We can accommodate a wide spectrum of guest events and cater to even the most out-of-the-box customer requirements. The fact that our conference premises and exhibition halls are directly connected enables us to provide rooms in all sorts of different sizes, ranging from fairs and exhibitions through product presentations, annual general meetings, conventions, political party conferences, corporate gatherings and works meetings, concerts, galas, shows, balls and sporting events.
Press and media contact:
Peter Ottmann
Member of the Management Board of NürnbergMesse
EMECA Press Spokesman
Messezentrum
90471 Nürnberg
Germany
Tel +49 (0) 9 11. 86 06-83 15
Fax +49 (0) 9 11. 86 06-86 40
pressesprecher@nuernbergmesse.de
www.emeca.eu
September 11, 2009
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Messe Stuttgart recently became a member of EMECA. What do you expect from this?
Roland Bleinroth, Managing Director: The move to a new fairground, which has doubled the amount of space available to us, and our record performance in 2008 have catapulted Messe Stuttgart into another league, where we're up against the "big boys" in Europe. International associations like EMECA have an important role to play here. By networking with other European exhibition organisers, synergies can be developed and win-win situations created to strengthen the company's global competitive position.
Our customers also benefit from our membership inasmuch as the venues that belong to EMECA are committed to offering both exhibitors and visitors a consistently high standard. This applies not only in infrastructural terms but also to the provision of a first-rate information network.
What objectives do you hope to achieve together, and how do you see your role in this?
After a long period of research and more than a year's practical experience at our new site, we can claim to be specialists in assessing infrastructural conditions. The expertise that we have acquired is something we would be glad to share with other exhibition companies facing similar problems. EMECA regularly collates data from different exhibition companies, from which it deduces development trends in the respective sectors. We have gathered extensive market data on highly specialised technology themes that Messe Stuttgart has focused on for some years now, and this could contribute to relevant aggregate economic overviews by EMECA.
How do you rate the German and European exhibition market's medium-range potential?
There is a trend away from big, multi-industry fairs towards clearly defined and focused specialised trade fairs. Their advantages are manifest: with precisely targeted, hand-picked attendance, considerably lower costs for stand space and personnel deliver the best return on investment. Efficiency is what tips the balance when a company is considering participating in a trade fair.
How high is the proportion of guest events at your site?
Following our move the number of guest events has jumped dramatically. This is, of course, due partly to the novelty factor; but the new venue also allows us to canvas guest events specifically and to build up a second business plank here. Even if we are still concentrating on proprietary events, the contribution that guest events make to our overall performance should not be overlooked. In 2008, 47 proprietary events and 21 guest events were held on Landesmesse Stuttgart's site, a trend that I expect to continue.
What type and size of guest events is the venue suitable for, and what should potential clients know?
We can accommodate a wide spectrum of guest events and cater to even the most out-of-the-box customer requirements. The fact that our conference premises and exhibition halls are directly connected enables us to provide rooms in all sorts of different sizes, ranging from fairs and exhibitions through product presentations, annual general meetings, conventions, political party conferences, corporate gatherings and works meetings, concerts, galas, shows, balls and sporting events.
Press and media contact:
Peter Ottmann
Member of the Management Board of NürnbergMesse
EMECA Press Spokesman
Messezentrum
90471 Nürnberg
Germany
Tel +49 (0) 9 11. 86 06-83 15
Fax +49 (0) 9 11. 86 06-86 40
pressesprecher@nuernbergmesse.de
www.emeca.eu
September 11, 2009
